CINEMA AFRICA 2010 : 12th to 25th November
CINEMA AFRICA is a nonprofit organization in Tokyo, Japan, established in 2006. Our mission is to develop
understanding and appreciation of Africa in Japan through African films made by African filmmakers or
producers. For this purpose, we have organized Cinema Africa in Tokyo, the only one African film festival in
Asia and the Pacific region. We also recently started distribution of the films to non-profit organizations,
non-governmental organizations, and municipalities.
2 CONCEPT OF CINEMA AFRICA
 “AFRICA THROUGH AFRICAN EYES”
Today, we can see many films focusing on Africa, or filmed in Africa. But what we want to bring to you is the true voice of Africa, and not the films about Africa made in Hollywood or western media.
Therefore, we basically introduce African films made by African filmmakers/producers through their own perspectives, which is the only way for us to learn about them.
 “DIRECT FLIGHT FROM AFRICA”
We cannot just sit and wait in front of our desks, or play with Google to capture the REAL Africa today. Or, we cannot just wait for major film festivals in Europe or US to make their own pick of ‘best’ African films.
We would like to tell Japanese people what WE found in Africa. We try to go as many times as possible to Africa to attend African film festivals, held in such places as Burkina Faso, South Africa,
Zanzibar, Rwanda, etc, to see with our own eyes and collect the latest films.
SCENES FROM OUR FESTIVALS
Cinema Africa 2007 at Uplink in Shibuya & Special preview at the United Nations Univ. with the cooperation of UNHCR
Cinema Africa 2008 at Media Communications Center, Yokohama, with the cooperation of 4th Tokyo International Conference on African Development
Africa Film Day at Landmark Hall, Yokohama
CINEMA AFRICA 2010
The film festival will be held from 12 to 25 November 2010 in cooperation with the Japan National Film Center and the Embassy of the Republic of South Africa. We will be screening the latest popular films from all over Africa, commemorating the centennial of official relations between Japan and South Africa, and the 50th Anniversary of 1960, “The year of Africa”. There will be a special program featuring South African films, as well as focus on the films that show footsteps of 50 years history of independence.
Miho Yoshida. She earned MA in African studies at Tokyo Met. University. In 2003, she joined Africa Visual Forum and worked for African Documentary by Tokyo African Film Festival under former director, late Kenji Shiraishi. In 2006, she established Cinema Africa and has organized film festivals in Tokyo and its surroundings. She also works for many African cultural events in Tokyo and writes regularly on African magazine.